You’ve Been Putting Off Protecting Your Brand for Too Long

Wouldn’t it be amazing if you could confidently register your own trademarks for a fraction of the fees you’d pay an attorney to do it for you?

Welp, now you can!

Your brand is tight. Your brand name is even tighter. Now, you’re ready to tighten up your brand protection. (Good on you.)

But, you don’t want to drop $2,500 to have an attorney handle a single trademark registration. And you definitely don’t want to drop that kind of dough on an attorney every time you come up with a new service, tagline, or unique product name that needs protection.

Now, you don’t have to. 

And it’s a good thing because the longer you are in business the more intellectual property your business produces and the greater the value of that property. Things like your business name, logo, slogan and product names are how people recognize your business in the marketplace. The reputation you have established and that is associated with these different brand elements are why people buy from you. It’s important to take steps to protect these identifiers of your brand because they are company assets.

But you already know how important it is to protect the intellectual property in your business.

Maybe you tried to take care of your trademark applications yourself but because you’re not a lawyer, you got stuck and never got it done. Maybe you talked to a few lawyers but they made you uncomfortable (or their fees did) and you decided not to move forward. Or maybe it’s still sitting on your “to-do” list … and you figure you’ll get to it one day.

The problem with “one day” is that in the meantime, some other company might beat you to it. If someone else registers your company name, logo or tagline before you do, that can severely limit the way you can use that branding in your business. And no, this is not some fantastical risk that never happens … it happens more than you’d expect.

You’ve spent money and time on building your branding and marketing your services under your company name, logo and tagline, ensuring that your ideal clients and customers know who you are and what you do.

Now it’s time to take the extra step to ensure no one else can use the brand recognition and goodwill you’ve built up. 

And I’ve made it really easy for you.


Introducing: Brand Boss.
Brand Boss is a trademark legal kit that will make it possible for you to protect (and profit from) your brand, by registering all of your trademarks, without having to hire an expensive attorney or fumble through the process all by yourself. With Brand Boss by your side, you will be able to complete the entire trademark registration process correctly and with the support of trademark attorneys (without the price tag). 


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Here’s What’s Inside:
7 chapters covering everything you need to know (and nothing you don’t) to successfully and efficiently protect your brand and register your trademarks without a lawyer’s help. All 7 chapters are written in plain and hilarious English (we crack a few jokes along the way) to make it super simple to follow (no annoying legalese!)
Access to the Brand Boss membership site where you can view and download the full written guide plus all of the worksheets, cheat sheets, templates, and step-by-step videos to help you get your trademark done.
Speaking of videos, Brand Boss includes 12 on screen videos where a trademark attorney walks you through the entire process one step at a time: from the trademark search to the actual online trademark application and all of the follow-up filings with the US Patent & Trademark Office as well.
18 worksheets, cheat sheets and templates to help you determine things like which classes you should register in, whether to register your brand name or logo (or both!), how to respond to office actions (including office action templates with language that you can steal!) and so much more.
Perhaps best of all, you get access to our exclusive Brand Boss Facebook Group where you can get support from your fellow Brand Bosses and tips and insight from our trademark attorneys. Yes, we have 2 trademark attorneys available to answer any questions you have about the trademark process whenever you have them at no extra charge!

Ready to become a Brand Boss and register the trademarks for your company name, product names, tagline, logo and more?

brand_boss_logoGet 7 chapters of trademark guidance that will make you laugh out loud (yes, it’s informative and funny!), 12 walk-through videos, 18 worksheets, cheat sheets and templates, access to the Brand Boss membership site PLUS unlimited access to our Brand Boss Facebook Group where you can ask our trademark attorneys your specific questions whenever you like!

You get all of this for only $595

or 4 payments of $175

That’s a $2,000+ savings over what it would cost for an experienced trademark attorney to do just one trademark registration for you.

Start your trademark registration


BB_ch_graphicChapter 1: Making Sure Your Brand Is Protectable
In this chapter, we provide guidelines for a great brand name. Here’s your opportunity to put your brand name to the test and ensure it’s trademarkable before you put the time and effort into the trademark process. If it turns out your brand name isn’t quite up to snuff, you’ll learn how to improve it (or spin it) to ensure that your brand is strong and making a splash for years to come. We also show you which aspects of your brand are worth trademarking, and which aren’t, so you can ensure your most valuable assets are covered.
Also includes: Trademark Filter Cheat Sheet, Trademark Distinct-O-Meter, Brand Name or Logo Cheat Sheet
Chapter 2: Search and You Shall (Hopefully) Not Find
In this chapter, we show you our process for conducting a thorough trademark search without expensive software. Follow along as we conduct a trademark search on screen. Watch our expert step-by-step process for conducting a search to determine if a name is available and worthy of trademark protection. You’ll also learn how we analyze search results to determine whether a more in-depth search is needed or whether the name is ready for a trademark application.
Also includes: 3 Trademark Search Videos, Anatomy of a Trademark Search Record Cheat Sheet, What is Confusingly Similar? Cheat Sheet
Chapter 3: Preparing Your Trademark Application
In this chapter, we’ll cover all the bits you need to complete your application. We’ll explain classes (trademark categories), specimens (proof of your use of the brand), intent-to-use applications versus actual-use applications and more. This is the chapter that prepares you to file your application so that when you are ready to file your trademark application you have everything you need to get it done in one sitting.
Also includes: Understanding Specimens Video, Searching for Descriptions Video, Trademark Classes Cheat Sheet, Cut & Paste Descriptions
Chapter 4: Completing and Submitting Your Trademark Application
Get excited! This is where we show you exactly how to complete your trademark application online with step-by-step written AND video instructions. By the end of this chapter, your trademark application will be submitted and you’ll be very close to having your brand fully protected.
Also includes: Filing Your Application: A Step-By-Step Video, 2 additional trademark application process videos, Trademark Application Checklist
Chapter 5: The Brand Boss Approach to Slaying Office Actions
80% of the time the US Patent & Trademark Office will issue an Office Action which is essentially a preliminary denial. Luckily, you have Brand Boss and in this chapter, we will break down exactly what to do and how to respond if this happens. We’ve included cut and paste Office Action responses for all of the common reasons office action denials. By the end of this chapter, you will be able to quickly respond to Office Actions on your trademark application and keep your trademark breezily moving through the process.
Also includes: Office Action Response Forms Video, Submitting Your Office Action Video, Getting Your Office Action Sorted, Office Action Response Templates, Responding to 2(d) Refusal Like a Boss Cheat Sheet, Responding to Descriptiveness Refusals Like a Boss, Responding to Disclaimer Refusals Like a Boss, Sample Office Actions and Responses That Worked!
Chapter 6: After the Application is Preliminarily Approved 
In this chapter, we show you what happens after you submit your trademark application and get it past the office action stage. We explain the publication process, how to file a statement of use (only for intent-to-use applications), and the 411 on trademark registration certificates (that thing you get when this process is all done!).
Also includes: Submitting Your Statement of Use Video, Requesting an Extension for Your Statement of Use Video
Chapter 7: Managing Your Mark After Registration
When you reach this chapter the trademark process is done. Here is where we explain the fancy trademark symbols and which one to use when plus how to police your mark so you know if someone is misusing your trademark. Lastly, we also teach you how to do renewal filings (these are simple forms that you file every 5 years).
BONUS: Trademark Q&A Audio Recording
We’ve also included a bonus Q&A audio recording where two of our trademark attorneys answer the most common questions about branding and the trademark process.

Jessica Reid testimonial picJust finished reading Chapter 1 and completing the cheat sheets on my commute to work. I was laughing the entire time and got strange looks from people. (They don’t know I’m a Brand Boss). I thought it was easy to follow and super digestible. Loved the design and fun facts/quotes! I really feel empowered to take on something that seemed so intimidating.
– Jessica Reid, Culformation Consulting

Barbara StaffordWOW! Seriously! Amazing job! It looks super thorough and I love that the cheat sheets walk you through the steps you need to take to respond to an Office Action in detail. Hopefully, we’ll all be less likely to need this section since you’ve educated us well, but I feel more confident knowing I have this resource to fall back on if I need it. Instead of completely freaking out and melting down if I receive an Office Action, I’d be able to spring into action and respond effectively and intelligently. 

I’ve been a marketing consultant and copywriter for many years and am slowly setting up a trauma healing practice (something I’ve been studying for the past 5 years). Rachel and her team helped me successfully trademark one name that is/will be mainly a content site.. and later will offer courses. I’m also in the process of trademarking another name with them that I will use as the name of my practice.

I tried an online trademark service years ago and the difference between that experience and working with Rachel’s team is like night and day. I’m excited to be a part of this process and learn more about trademarks!

– Barbara Stafford, Hero Self


Ready to become a Brand Boss and register the trademarks for your company name, product names, tagline, logo and more?

brand_boss_logoGet 7 chapters of trademark guidance that will make you laugh out loud (yes, it’s informative and funny!), 12 walk-through videos, 18 worksheets, cheat sheets and templates, access to the Brand Boss membership site PLUS unlimited access to our Brand Boss Facebook Group where you can ask our trademark attorneys your specific questions whenever you like!

You get all of this for only $595

or 4 payments of $175

That’s a $2,000+ savings over what it would cost for an experienced trademark attorney to do just one trademark registration for you.

Start your trademark registration


Want to know more about the benefits of registering your brand names?
Here are just a few of the benefits of registering your trademark:

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It solidifies your rights in the mark nationally. Right now you only have rights to prevent others from using the name of your business(es) where you are located and possibly places where you have many clients. So if you’re not popular in NYC (for example) and a NY business decides to trademark the name of your business, they could limit your use of the name to the areas where your business currently has a presence and they would get the national rights to the business name; which would totally suck for you.

It gives you the ability to license the use of your content and products to others which expand the reach of your work and make you more money. For example, if you wanted to give other entrepreneurs the ability to buy a license to use your proprietary methods to work with their own clients or wanted to license your brand name to another business, you need to secure the trademark rights first (you could technically do it without the trademark registered but that’s a very bad idea).

Owning your trademarks also increases the value of your business and brand so it’s something to consider if you ever want to obtain outside capital, sell your business or leave your business to a family member.

Another reason to trademark your company name is to prevent copycatters from unjustly benefiting from the brand recognition you’ve built up. Having a federally registered trademark comes with harsh penalties for would-be infringers, which serves as a big deterrent to copycatters and counterfeiters.

There are other benefits to trademark registration but those are the main highlights.


jenniferWe needed to trademark our business name because others in our market were already picking up on our phrase. Rachel gave me a clear and straightforward explanation of the process, including an option to handle part of it myself. She quickly understood our business, even though sports isn’t her specialty, and our trademark application was approved without incident.

In addition to everything I’ve already mentioned, I appreciate Rachel’s friendly yet completely professional manner. With her, legal questions seem manageable and I feel that the legal affairs for my business can be in order and I can understand them.

– Jennifer Lyle, Co-founder
jimburson.com


Ready to become a Brand Boss and register the trademarks for your company name, product names, tagline, logo and more?

brand_boss_logoGet 7 chapters of trademark guidance that will make you laugh out loud (yes, it’s informative and funny!), 12 walk-through videos, 18 worksheets, cheat sheets and templates, access to the Brand Boss membership site PLUS unlimited access to our Brand Boss Facebook Group where you can ask our trademark attorneys your specific questions whenever you like!

You get all of this for only $595

or 4 payments of $175

That’s a $2,000+ savings over what it would cost for an experienced trademark attorney to do just one trademark registration for you.

Start your trademark registration


Who created this funky yet thorough trademark legal kit?
Oh, that would be me! My name is Rachel Rodgers. I am an intellectual property lawyer, business coach and the founder of Rodgers Collective. As an attorney, I have filed hundreds of trademark applications for small business owners and entrepreneurs. I’ve talked to many business owners who understand the importance of protecting their brand but can’t or don’t want to pay thousands of dollars to a lawyer to handle the trademark process for them. That’s why I created Brand Boss.
Brand Boss is the follow up to my flagship DIY legal kit, Small Business Bodyguard: Cover Your Bases, Cover Your Assets, Cover Your Ass. This game-changing legal resource has served over 2,000 small business owners and has been called “fun and engaging” by New York Times bestselling author Chris Brogan and a “graduate-level course on how to build a strong foundation for your business” by CEO of OurDeal, Kyle Durand.
Brand Boss is no different. Brand Boss is written in plain (and sometimes sarcastic) English, it will make you laugh-out-loud and it will inspire you to be a better business owner. Most importantly, it will give you literally everything you need to register your trademark on your own, without the help of the lawyer, the right way.

rodgerscollective_image_susanWorking with Rachel to trademark three business programs has been amazing. Not only do I understand now how important it is to protect my intellectual property, but the bonus surprise is her firm made it easy and painless. When was the last time you could say THAT about a law firm?

Registering my trademarks and protecting my intellectual property has tremendously helped reduce copycattery and has given me more confidence in my brand uniqueness in promoting my events, programs and tv show! Fantastic business investment!

– Susan Hyatt, Master Certified Life Coach

Dr Stacey Mobley

Loved reading through the 1st chapter. Can’t wait for 2nd one. Very easy to read! I will be printing out my cheat sheets today! From what I’ve read it seems like my main program names are trademarkable and not taken (did the search)! So refreshing to see. 🙂

– Dr. Stacy Mobley, Bliss Natural Medicine

 

 

RyanI loved working with Rachel to secure a trademark for our company. There are so many things to consider when filing and lots of confusing paperwork. Rachel broke everything down for me so I understood.

-Ryan Paugh, Co-Founder, theyec.co


FAQs
So how does this work? What happens after I click “Buy Now”?
Simply click the corresponding Buy Now button. You will be redirected to our payment page, where you can securely make the payment. After you make the payment, you’ll be redirected to our membership site to set up your account. Once you log on, you will find all the materials included in Brand Boss waiting for you! You will also receive a welcome email with details on how to join the Brand Boss Facebook Group. If you have any questions, send us an email at help@smallbusinessbodyguard.com.
Can I really do this on my own?
Sure you can! The truth is, trademark applications are something that you can technically do on your own. However, they can be time-consuming, confusing, frustrating, and expensive if you make mistakes. Lucky for you, Brand Boss has got your back. Brand Boss covers all of the most common tricky areas in the application process and will prepare you to avoid tripping over them and give guidance on what you can do to pick yourself back up, should you stumble.
If you do decide that you would rather hire a lawyer to complete the application for you, having been under the esteemed tutelage of Brand Boss, you’ll be equipped to pass off only the aspects of the application that truly need the attorney’s finesse. Or, you may only need to consult the attorney to find out if you’re on the right track and continue steering the application yourself. In either case, you’ll save the attorney time and when you save an attorney time, you save yourself lots o’ money.
Does this apply to my state? country? 
Brand Boss covers the entire process for registering trademarks with the US Patent & Trademark Office (USPTO) only. We do not teach you how to register trademarks on the state level (hint: because it’s a waste of time and money!) or in other countries. That said, if you are located anywhere in the US or if your company has a significant presence in the US (meaning you have clients here), then the USPTO is who you want to register your trademarks with, rather than in another country or on the state level.

Ready to become a Brand Boss and register the trademarks for your company name, product names, tagline, logo and more?

brand_boss_logoGet 7 chapters of trademark guidance that will make you laugh out loud (yes, it’s informative and funny!), 12 walk-through videos, 18 worksheets, cheat sheets and templates, access to the Brand Boss membership site PLUS unlimited access to our Brand Boss Facebook Group where you can ask our trademark attorneys your specific questions whenever you like!

You get all of this for only $595

or 4 payments of $175

That’s a $2,000+ savings over what it would cost for an experienced trademark attorney to do just one trademark registration for you.

Start your trademark registration


Have questions for us?

Get in touch by sending us an email at info@rodgerscollective.com or give us a call at (855) 803-4769.