• GET A LAWYER-APPROVED, QUICK AND DIRTY LEGAL CHECKLIST FOR YOUR SMALL BUSINESS. See once and for all exactly what you need to do to get your business up & running and your profits up & raining. Make a list, check it twice, make it rain.

Meet Rachel

Rachel is an intellectual property lawyer, business coach, and the creator of Small Business Bodyguard.

In 2013, she created the Small Business Bodyguard: Cover Your Bases, Cover Your Assets, Cover Your Ass. This game-changing legal resource has been called “fun and engaging” by New York Times bestselling author Chris Brogan and a “graduate-level course on how to build a strong foundation for your business” by CEO of OurDeal, Kyle Durand.


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Rachel is known in the legal industry and beyond for being an innovator and master of productizing services and creating high-quality, high profit products. SBB and the other legal kits she has created have been transformative, generating half a million dollars in revenue in just two years and serving 1,800 small businesses around the country. And she achieved those results with almost no active marketing because she simply didn’t have the time (she literally launched SBB with a newborn in her arms while running a law practice).

When she’s not taking care of clients, she enjoys baking in the kitchen (barefoot, with rosé in hand), lifting weights, juicing (the green kind, not the steroid kind), reading to her toddlers, being a “dance mom” to her girls and going on new adventures with her family (her favorite destination being the South of France, of course!).

Watch Rachel in Action

 

Programs & Products

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Need to choose a great name for your business or product?

Oh the evil beast of naming your business or product. Ready, Name, Fire! is a how-to guide for creating a business name worth talking about. Ready, Name, Fire! not only covers the creative side of whipping up that perfect name, but also breaks down that ever-elusive legal side of branding. This guide goes through everything you need to know to create a badass name that connects with and compels your dream consumer, all while being trademarkable and legally wicked smart.

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Learn How to Protect Your Brand + Register Your Trademarks in This Free Mini Course. 

The longer you are in business the more content your business produces and the greater the value of your brand. Things like your business name, logo, slogan and product names are how people recognize your business in the marketplace. The reputation you have established through your different brand elements and stellar content are why people buy from you. It’s important to take steps to protect these identifiers of your brand because they are company assets.

Maybe you tried to take care of your trademark applications yourself but because you’re not a lawyer, you got stuck and never got it done. Maybe you talked to a few lawyers but they made you uncomfortable (or their fees did) and you decided not to move forward. Or maybe it’s still sitting on your “to-do” list … and you figure you’ll get to it one day.

Well, Brand Boss will help you protect your brand once and for all, on your own, but with the guidance of our trademark expertise in your back pocket.

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Learn Everything You Need to Know to Go Legit in Your Business + Cover Your Ass with Our Free Legal Clinic.

Get a baseline legal education and protect your business right from your inbox. The free Small Business Bodyguard Legal Clinic starts with our Mother Checklist and includes video tutorials, PDF legal lessons and plug ‘n play disclaimers you can whip up and use right away. Bonus? The content is funny and entertaining so you are way less likely to poke your eyes out whilst you learn. Walk away knowing exactly what you should and shouldn’t do—from contracts to business formation.

I signed up for Rachel’s email list last week and have been blown away by the quality of the information she is sharing there… so helpful to me and my business. Making me realize how vulnerable my business might be and how to take proactive steps to protect it in a smarter way.Maia Duerr
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